Maximising brand recognition with limited resources with Russel Howcroft sponsored by KVM Design & Printing was held at The Venue, Moama Bowling Club.
You may know Russel from the ABC TV show, The Gruen Transfer which takes a humorous look at what is happening in the world of advertising.
As a teenager, Russel was inspired by Elle McPherson in the TAB Cola commercials and part way through a Marketing degree he did a work experience stint at McCann Erikson in Melbourne and fell in love with the industry. He is the CEO of Young & Rubicam Brands, sits on the Board of the Melbourne Football Club and hosts a radio program on 3AW. During his career, Russel has seen huge changes in advertising. The evolution from classifieds to phone app’s means that we have to constantly evaluate what we do and why we do it. There are many new opportunities in a digital world. The bottom line is advertising generates demand regardless of whether you’re a retailer or an aged care provider – we all need to maximise our brand.
One of our best attended and most popular events of the year!